Details on projects can be provided on request:
Planning, budgeting and implementation of marketing concepts and marketing communication programs (local and multi-national).
Development of product concepts and business plans on business unit level.
Implementation of IT-supported marketing- and
sales-processes (CRM).
Communication programs in support of projects and change management processes.
Multinational marketing programs and marketing co-operations.
Account management and IT-consulting
Team-leadership (in project- as well as line-organisations)
Author of electronic marketing textbooks for eLearning media.